The Availability Heuristic: How Easily Recalled Memories Can Trick Your Brain
We like to think of ourselves as rational beings, carefully weighing evidence before making decisions. However, the truth is far more nuanced. Our brains are constantly bombarded with information, and to cope with this onslaught, we’ve developed mental shortcuts called heuristics. While these shortcuts are generally helpful, allowing us to make quick judgments in our […]
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